MISSION
Make It Matter. Because true wealth isn’t about the bottom line.
Signify Wealth believes in placing the person above the dollar, creating financial plans with strategies designed to last a lifetime. This methodology frees our clients to discover what truly matters: the relationships, the experiences, and the purpose that feeds their soul and makes life worth living.
OUR HISTORY
The idea for Signify Wealth began in 2003 when Founder Stephen Rhodes felt stifled by the financial sector’s focus on turning a profit over the client’s personal goals and happiness.
Soon after, Rhodes envisioned Signify Wealth, a wealth strategy firm that helps clients manage and invest their financial capital into lives that matter beyond dollars and cents.
As we’ve grown, Signify Wealth remains fiercely committed to helping clients make their lives and wealth matter.
our team
Stephen Rhodes CFP®, MaED - CEO & Founder
Stephen is passionate about making an impact. As CEO, he works closely with a number of families and businesses and is responsible for the visionary leadership of Signify Wealth. He is a Certified Financial Planner, NFLPA Registered Player Financial Advisor, holds numerous securities licenses, and has contributed to various media outlets.
His book, “Make Your Money Matter” tackles one of the biggest challenges in the sports industry: how athletes can defy their reputation for financial failure and make their money matter.
He graduated as a triple major in Finance, Human Resources and Management from the prestigious Olin School of Business at Washington University in St. Louis. He later returned to his alma mater to receive his Masters in Education. When not serving, Stephen enjoys working out, reading, and relaxing with his wife and four children.
Melissa Tenholder aPHR® - Director of Culture
Melissa is passionate about creating memorable experiences. As the Director of Culture, she is responsible for human resources, event strategy, and delivering a top tier client experience. Melissa is a Kolbe Certified™ Consultant and an Associate Professional in Human Resources. She works to build a team who can operate in their strengths and thrive in their careers. She works to intentionally shape Signify’s workplace to mirror our core values, foster belonging, and help every individual flourish and do their best work.
Melissa gradated from Truman State University and has pursued Graduate level coursework at Saint Louis University. She has previously worked in banking, higher education, and in ministry. When not serving, Melissa enjoys performing on an improv team, cooking, spending time with her husband and two children, running half marathons, and seeing live music.
Olivia Parker PMP® - Chief Compliance Officer
Olivia is passionate about project management and process improvements. As the Operations Lead, she drives internal initiatives across the finish line, establishes best practices and procedures, and supports the team in providing an excellent client experience. When she is not serving, she enjoys going on outdoor adventures, exploring all that St. Louis has to offer, and a good cup of Sweet & Spicy tea.
Jasmine Lerouge Jones - Lead Client Affairs Manager
Jasmine is passionate about being a trusted pillar for her clients and ensuring their needs are thoughtfully managed from beginning to end. As a Lead Client Affairs Manager at Signify, she plays an integral role in day-to-day client and team management, serving athletes across the NIL, NFL, and NBA spaces while delivering a high level of service, organization, and support.
With more than six years of experience in customer relations, real estate, sales, and banking, Jasmine brings a well-rounded perspective and a client-first approach to everything she does. Her background includes working in banking with high-net-worth individuals across the globe, giving her valuable experience in relationship management, personalized service, and navigating the unique needs of affluent clients.
Outside of work, Jasmine enjoys traveling, home interior design, dancing, and, most importantly, spending quality time with her daughter and husband.
Jenn Packnett FPQP™ SE-AWMA™ Sr. Client Affairs Manager
Jenn is passionate about serving with joy. As a Sr. Client Affairs Manager, she is involved in day to day client management. Jenn has 10+ years of experience in customer service and sales and is committed to using this experience to help our clients. When she is not serving, Jenn enjoys spending time at the lake with family, hosting gatherings, reading, spending time with her husband, and serving in her church.
Emily Placita - Client Affairs Manager
Emily is passionate about Jesus, family and friends, dance, and sports. As a Client Affairs Manager, she is involved in day to day client management. Emily has over 2 years experience in working with athletes. She graduated from The Ohio State University with a B.S. in Exercise Science. Emily was also a member of The Ohio State University Dance Team. When she is not serving her clients, she enjoys serving Jesus, working out, dancing and fellowshipping with friends and family.
Amy Tawil - Lead Analyst
Amy is passionate about leading process improvements, reviewing and creating financial statements, and solving problems. As Lead Analyst, she is responsible for detailed reporting and client risk management. Amy has 5+ years of experience in customer service which has prepared her for success in this position. When she is not serving her clients, she enjoys going on adventures with her family, and cooking Middle Eastern food
Taylor Luckett - Analyst
Taylor is passionate about serving the community, creating a space for others to learn about financial literacy, and finding ways to solve problems. As an Analyst, she is responsible for detailed reporting and client risk management. Taylor graduated with a Bachelors degree in Accounting at Claflin University and Received a MBA at Concordia University. She has 4 years of experience in accounting. When not serving, she enjoys reading , going to the gym ,and enjoying time with her family.
Lauren Lott - Operations
Lauren is passionate about data-driven decision making, making processes more efficient, and serving the community. Lauren has a strong technical background with three years of experience working with professional sports teams. She earned a B.S. in Math and Information Science from the University of Oklahoma. When she is not serving at Signify, she enjoys serving with her non-profit, attending various hobby classes, binge watching her favorite shows, and watching the Sooners on Saturdays.
Word - Creative Designer
Word is passionate about storytelling. As our Creative Designer, Word is the architect behind compelling content for various digital platforms, weaving narratives that not only showcase Signify but also highlight the remarkable stories of our clients. For Word, there's unparalleled joy in shining a spotlight on the greatness of others. He has a degree in music production from The Los Angeles Film School and is pursuing further studies in digital filmmaking. Word embodies the spirit of this era's "Content Over Everything" mantra.
When he's not in the studio producing music, you'll find Word engaging his audience on YouTube with weekly podcasts covering music and sports. On Sundays, post-church, he's savoring the flavors of Nashville hot chicken at Southern STL restaurant.
Javier Duren, CFP® - Wealth Advisor
Javier is passionate about teaching financial literacy and money management. As a Wealth Advisor, he’s responsible for providing clients with the Signify trademarked comprehensive service and planning processes.
Javier graduated from Yale University with a major in Economics. His prior experience as a professional athlete and corporate professional in the sports industry has prepared Javier to uniquely connect with and serve Signify clients. When he is not serving, Javier enjoys being a youth basketball trainer, practicing yoga at The Collective STL, serving in his church, and spending time with his wife and son.
Tim Stahov, EA – Tax Strategist & Planner
Tim is passionate about helping individuals, families, and business owners make informed tax decisions that support their long term financial goals. As a Tax Strategist & Planner, he works closely with clients to develop proactive tax strategies, identify opportunities for tax savings, and provide personalized guidance that aligns with their financial vision. Tim is committed to simplifying complex tax matters, empowering clients with confidence and clarity every step of the way.
Tim is an IRS Enrolled Agent with extensive experience in tax planning, advisory, and accounting. His background includes working with high net worth individuals, business owners, and multi entity organizations, specializing in tax planning, entity structuring, compliance, and strategic financial guidance. He is passionate about building lasting relationships and delivering solutions that create meaningful value for every client.
When he is not serving clients, Tim enjoys staying active through sports and fitness, spending time with family and friends, and continually expanding his knowledge of tax law and financial planning.
Jessica Brooks - Client Affairs Manager
Jessica is passionate about building authentic relationships and solving problems. As a Client Affairs Manager, she is involved in day-to-day client management. Jessica has experience in corporate finance and hedge fund investments. She graduated from WashU with her BSBA in Finance and Marketing and graduated with her STEM-designated MBA in May of 2026. Jessica was also a member of the WashU Varsity Women’s Basketball team. When she is not serving her clients, she enjoys working out, reading fiction, traveling, announcing games for WashU Athletic events and hosting her podcast.
Sophia Mackinnon - Client Affairs Manage
Sophia is passionate about practicing excellence and genuineness in every aspect of her life. As a Client Affairs Manager, she is involved in day to day client management. Sophia graduated with a B.S. in the Sports Industry from The Ohio State University. When she is not serving clients, she is serving in the National Football League as a professional cheerleader for the Detroit Lions. Outside of that, she enjoys a balanced lifestyle centered around health, fitness, and quality time with the people she loves.
Carl Bland Jr. - Analyst
Carl is passionate about leveraging data to drive informed decision-making. As an Analyst, he is responsible for detailed reporting and client risk management. With a Bachelor's degree in Business Analytics and 2 years of experience in business intelligence and database management, Carl brings a strong analytical background and a passion for uncovering insights through data modeling and visualization. When not working, he enjoys staying fit and spending quality time with family and friends.
Tyler Kelly - Analyst
Tyler is passionate about financial data, technological innovation in finance, and long-term client success. As an Analyst she is involved in detailed reporting and client risk management. She earned her Bachelor's Degree from Clemson University and her Master's Degree from Rutger's University. Tyler has 4+ years of experience in Finance and Technology and is committed to using this experience to help deliver solutions that promote financial literary and servant leadership. When she is not serving, Tyler enjoys reading, traveling, and spending time at the beach.
Kyle Henderson - Recruiting Coordinator
Kyle brings strong relationship-building skills and a passion for people development to his role as Recruiting Coordinator at Signify Wealth. He supports the firm's recruiting efforts by coordinating prospect experiences, streamlining onboarding, and creating efficient processes that help ensure a seamless experience for prospects and their families.
Driven by Signify's mission of delivering meaningful, client-centered service, Kyle is passionate about connecting with individuals who align with the firm's culture and vision. Outside of work, he enjoys staying active, following sports, and spending quality time with family and friends.
Leah Stockett - Executive Assistant
Leah is passionate about serving at a high level of excellence and making a lasting first impression. As an Executive Assistant, she is involved in calendar management, strategic coordination, and providing executive level support to CEO Stephen Rhodes. Leah has 6+ years of experience in office administration, customer service, and hospitality and is committed to using this experience to help support the needs of our team behind the scenes with a service driven mindset, a keen attention to detail, and a smile. When she is not serving, Leah enjoys making home cooked meals, a flawless makeup look, and serving as a Licensed Minister at her local church.